When it comes to the online poker industry, bwin.party is no doubt one of the top companies since they operate both Party Poker and bwin. These two poker sites are well known for huge promotions, big player pools, and for making concessions to Mac poker players.
But despite the popularity and success, bwin.party is certainly not ready to kick back and count their money just yet because the high-powered gaming business is aggressively expanding into legal, regulated markets. This has led to two major deals recently, which we’ve discussed in-depth below.
Zynga to run Real Money Poker Games through bwin.party
For the past year, leading social game-maker Zynga has been a hot topic in the gaming world. The company has a large following thanks to being the developer of Facebook’s social games, and this is expected to translate very well into the poker and casino gaming world.
Bwin.party certainly agrees with this thought since they’ve gotten involved in a partnership with the San Francisco-based firm. Zynga is already running free poker/casino games for UK residents through the bwin.party software. And now there’s news that Zynga will be offering real money games through this software platform in early 2013.
As for the specifics behind the deal, the real money poker and casino operation will be run separately from the free social games. The poker site is actually going to run on the Party Poker network, but only UK residents have access to it and the cyber casino. The major benefit to this deal for Zynga is that they’ll be able to run real money games much sooner through bwin.party than by going out on their own.
Following the real money gaming announcement, Zynga Executive Vice President Barry Cottle said, “Partnering with an established leader like bwin.party is a strategic and prudent way for us to enter a key RMG market while giving local players the real money games they’ve been asking us for.”
Jim Ryan and Norbert Teufelberger, who are the co-CEOs of bwin.party, also weighed in on the deal by stating it was a, “further example of our success in leveraging our assets through strategic blue-chip partners.” They went on to say, “We are delighted to have been selected as their (Zynga) chosen partner for this important step in their evolution and hope to expand our relationship into other products and markets”.
Bwin.party Partner MGM Resorts gets Nevada Poker License
MGM Resorts International has become the latest company to land an online poker license in the state of Nevada. After being awarded a poker license by the Nevada Gaming Commission, MGM announced that they plan to run games through the bwin.party software platform. Much like Zynga, MGM feels that bwin.party gives them the ability to operate a turnkey poker site without spending years developing their own software.
The only possible hitch in this deal is that bwin.party is still going through the licensing process in Nevada. If/when approved, MGM will be able to start featuring real money poker games through the Party Poker software. But for now, the plan is to offer play money games in early 2013 and transition to real money games later on down the line.
It’s also worth mentioning that land-based casino operator Boyd Gaming is involved in this partnership too. The breakdown of the partnership is as follows: bwin.party owns 65% of the poker room, MGM owns 25% of the site, and Boyd Gaming stakes claim to the remaining 10%.
How these Deals affect Mac Poker Players
For the vast majority of those who play Mac poker games, the recent bwin.party deals aren’t going to affect them. After all, the Zynga real money gaming partnership only includes UK residents, while the other deal involves Nevada residents and visitors. However, the partnerships that bwin.party is currently forging could continue to impact regulated markets in the future and increase the reputability of this company in the eyes of federal governments.
This being said, we could see a lot more legal, regulated poker action throughout the world. And with most new sites making concessions to Mac poker players, this means there’ll be plenty more quality Mac sites in the industry!